In the world of business, it is always a good strategy to inform your audience first and then persuade them to buy your product. When it comes to the piano industry, people who are looking for pianos are well aware of the characteristics and distinctions they are seeking for. A piano is a musical instrument that forms the basis of all the success, achievements and routes of a pianist.
Among the pianos of those industries, the Chappell and Co. piano does hold a significant position.
How Chappell and Company came into being:
The very initial professional years of the Chappell and Company were focused on the publications related to music. People believe in writing and the information they present.
It was in 1811 when the foundation of this company was laid by three of the known people Samuel Chappell, Francis Latout and Johann Chappell.
Products of the Chappell and Company:
The company is famous for its musical publication as well as pianos. The two main distinctive products of the company are as follows:
- Musical sheets.
History of the Chappell and Company:
The Chappell and Company holds a very interesting and elevated history. It has never failed to surprise its circle of customers with the best quality.
The significant aspects of the history of Chappell and Company are as follows:
1811 to 1841:
- Laying the foundation of Chappell piano factory.
- Forming the Philharmonic Society.
- Retailing the pianos in the company store.
- Death of the Chappell and taking over of the control by his son, William Chappell.
- Starting to build their own pianos.
- The control was taken over by Thomas Patey Chappell.
1841 to 1871:
- Joining of the Cramer and Co. by William Chappell after leaving.
- Laying the foundation of the Percy Society.
- Managing the successful concerts, operas and other distinctive events.
1871 to 1901:
- Ending of the management of concerts and events.
- Thomas Patey Chappell becoming the founding member of the Music Publishers Association.
- Becoming the first chairman of the Music Publishers Association.
1901 to 1931:
- Gaining the success of the several publications, including operas of Gilbert and Sullivan
- Successes of the other pieces of music for example music of the Arthur Sullivan, and Bohemian Girl etc.
1931 to 1961:
- Becoming the leading piano manufacturers and music publishers in the sphere of Britain.
1961 to 1991:
- Destruction of the building by fire and the rebuilding of the building.
- Becoming the worldwide leader known for publishing musical theatre works, for example, Rodgers and Hammerstein.
- Selling of the retail activities of the company.
- Concentrating the whole focus of the company on music publishing.
- Buying the premises of the company by Kemble Pianos.
- Acquiring of the publishing business of Chappell and Company by PolyGram.
- Selling the company to Warner Music Group.
1991 to Present:
- Merging the publishing corporations of music publishing in the division of Warner Group Music names as Warner Chappell Music.
All in all, though the company is working in a division of Warner Group of Music, Chappell Pianos do stand as the symbol of quality and perfection among the famous piano brands.